Manual repricing doesn't scale.
The market moves faster than any team can keep up with.
Too many SKUs, too few hours
With hundreds or thousands of products, manually adjusting prices based on competitor moves is a full-time job — and you're always behind.
Opportunities disappear fast
A competitor goes out of stock at 2 AM. By the time you notice at 9 AM, someone else already captured the margin. Automation doesn't sleep.
Inconsistent execution
Different people, different judgment calls, different days. Manual pricing means inconsistent strategy execution across your entire catalog.
Two ways to automate
Build rules from scratch, or let Sampo suggest them based on what's already working.
Build your own rules
Configure pricing rules from scratch using any combination of triggers: competitor prices, inventory levels, demand signals, expiry dates, seasonality, and external events like Black Friday or Ramadan.
Automate a recommendation
When you keep applying the same type of recommendation, Sampo asks: want to automate this? One click turns a manual pattern into an always-on pricing rule. Start manual, build trust, then automate.
Rules for every strategy
From aggressive undercutting to seasonal wind-downs — automate any pricing logic.
Rules powered by hundreds of signals
Build rules using the same data that powers our recommendations — competitor prices, stock levels, demand patterns, seasonality, expiry dates, and more. Every rule is as smart as the data behind it.
Automated, not uncontrolled
Every safeguard you need to automate pricing with confidence.
Margin Protection
Set a price floor per SKU. Sampo will never go below it, no matter what competitors do. Your margin is always protected.
Min/Max Boundaries
Set minimum and maximum prices, and minimum and maximum discounts. Every automated change stays within your defined range.
Full Audit Log
Every price change is logged with the rule that triggered it, the data that drove it, and the exact time it happened. Full traceability.
Preview Before Activation
Before any rule goes live, see what would have happened if it had been active last month. Predicted impact on prices, margins, and volume.
Display Control
Choose whether automated changes appear as price changes or as discounts to your end customers. Full control over how shoppers see your pricing.
One Rule Per SKU
Each product gets one active rule — no conflicts, no surprises. Clear ownership of every pricing decision in your catalog.