Market Insights

Like having your own data scientist. Checking your market. Every day.

Sampo analyzes your competitive landscape and delivers intelligent insights — price positions, competitor behavior patterns, market shifts, and opportunities — so you always know what's happening and why.

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Daily Pricing Insights
Today, 8:00 AM

TechStore KW started repricing Electronics daily — previously monthly

New competitor found: DigitalSouq.ae — 567 SKUs in common

You're cheapest only 20% of the time across Headphones

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You have the data. You're missing the story.

Raw competitor data is table stakes. Understanding what it means is the real advantage.

Drowning in dashboards

Prices in one tool, stock in another, promotions in a spreadsheet. The data exists — but nobody's connecting the dots into a coherent picture.

Reactive, not proactive

You find out a competitor changed strategy after you've already lost market share. By the time you react, the damage is done.

No one connecting the dots

Hiring a pricing analyst costs AED 15K+/month. Even then, they can't check every competitor, every category, every day. Sampo can.

Daily Insights

Your market analyst. On autopilot.

Every day, Sampo reviews your entire competitive landscape and surfaces the insights that matter — in plain language, delivered to your inbox and inside the app. No dashboards to check. No reports to build.

Proactive alerts about competitor behavior changes
New competitor discovery — we find them before you do
Position analysis across every brand and category
Pattern detection: who's following you, who's undercutting you
Delivered in-app and via email — you choose
Behavioral Shift
Today

Unusual pricing activity detected

TechStore KW used to keep stable prices, changing them less than once a month. In the last 14 days, they've started repricing Electronics products almost daily. This could signal a new pricing strategy or competitive push.

Discovery
Today

New competitor discovered

We identified a new competitor in your market: DigitalSouq.ae. You have 567 SKUs in common across Electronics and Appliances.

Position Alert
Today

You're losing on price position

You are the cheapest option only 20% of the time — every competitor we monitor beats you more often than you beat them. Most exposed categories: Headphones, Smart Watches.

Competitive Pattern
Today

Consistent undercutting pattern

MegaElec and GadgetHub consistently beat you by 15–16% across all categories — even the products where your goal is to be cheapest.

The full competitive intelligence dashboard

Six modules. Every angle of your market. Filter by brand, category, or competitor. Save custom views.

Competitors Monitored

See every competitor at a glance — how many products you overlap on, how many price changes they've made, and their market ranking.

priceking.co.ukCheapest
pixelstore.co.uk2nd
megashop.com6th

Price Positioning

Know your market position at all times. See your price index vs competitors, how often you're cheapest, and where you rank.

Position
3rd
Cheapest
32%
Price Index
95.3

Price Activity

See how often each competitor changes prices. Spot who's aggressive, who's passive, and who just shifted strategy.

electromart
2.32/mo
megashop
1.96/mo
voltwave
1.5/mo

Discount Analysis

Understand how discounts are used across your market — most common levels, which competitors run promotions, and how aggressive they go.

7% off · 3,735 SKUs9% off · 3,716 SKUs17% off · 3,383 SKUs

Price Correlation

Detect which competitors follow your price changes — and which follow each other. See correlation scores and pattern history.

electromartFollowing you
91%
megashopFollowing you
68%

Opportunities

See products where competitors are undercutting you and products where you have exclusive stock — all competitors are out, you're the only option.

187
Being undercut
307
Exclusive stock

Insights are just the beginning

See a competitor undercut you? Sampo tells you what to do about it — and can do it for you.

12
Competitors tracked across 3 regions
Daily
Insight reports delivered automatically
2 hrs
Saved per day on market analysis

We had no idea that two of our competitors were following our every price change and we were in an unhealthy race to the bottom. The price follower detection alone has been worth its weight in gold.

TS
Tim S.
E-commerce Manager, Electronics e-commerce store in UK

Know your market before your competitors do.

See how Sampo can give your team a daily intelligence briefing on your entire competitive landscape.

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