Real findings from real reports.
We've delivered hundreds of these. Here's what we found across three recent ones — every report surfaces a different kind of pricing risk.
Every report includes six things.
No fluff, no generic benchmarks — just what's actually in your market.
Pricing position
What % of the time you're cheapest, mid-range, or premium — broken down by brand and category.
Revenue-opportunity SKUs
Products you're already cheapest on by 20%+ — where you can raise prices and still win the price war.
Brand-by-brand competitor breakdown
Who beats you most on Sony. Who's cheapest on Bioderma. Where a marketplace crushes your audio-accessory or baby-feeding margins.
Exclusives & moat
The products no competitor carries — where you have zero price-comparison pressure and 5–10% headroom invisible to shoppers.
Category gaps & vulnerabilities
The categories haemorrhaging to a specific competitor — beauty, audio accessories, baby gear — and the action to take this week.
Prioritized action plan
A week-by-week playbook with estimated AED impact per action. Not 'recommendations' — instructions.
This is what arrives in your inbox.
Every section is data-rich and source-cited. Below: three real (anonymized) excerpts from recent reports.
From submit to inbox in 24 hours.
No demo call required. No setup. Just submit — Sampo handles the rest.
You submit
Store URL, phone, email. Takes 30 seconds.
Sampo matches
Our 6-stage matching pipeline runs your catalogue against your key competitors — GTIN, MPN, attribute extraction, ML similarity, LLM verification.
Sampo analyzes
The pricing engine extracts your position, revenue opportunities, exclusives, vulnerabilities, and a prioritized action plan — all automatically.
You receive
PDF in your inbox within 24 hours. No follow-up required.
What makes this different.
Most 'free audits' are templated demo decks. Ours is a 10-page report your pricing team can act on tomorrow.
- 5-page deck with one screenshot of your homepage
- Generic recommendations: 'consider competitive pricing'
- Built to sell you software, not to help you
- No SKU-level data, no AED figures
- Delivered in a 30-minute sales call
- ~10-page report, SKU-level data, AED figures everywhere
- Specific actions: 'raise these 50 products 15%, drop these 20 by 30%'
- Generated by Sampo's pricing engine — the same system our customers run continuously
- Brand-by-brand, category-by-category, competitor-by-competitor
- Delivered as a PDF in 24 hours — read it whenever
Things people ask us.
Short answers to the questions we get on every call.
Is it really free?
Yes. No credit card, no commitment. We run this because it's the best demonstration of what Sampo finds. About one in three retailers who receive a report goes on to talk to us — that's enough for us.
How accurate is it?
Every product match runs through our 6-stage automated pipeline — GTIN/MPN identifiers, attribute extraction, ML similarity scoring, and LLM verification on every match. Mismatches are caught and dropped automatically before the report is generated. Final matching accuracy: 99.95%.
Will you share my data?
No. The report is delivered only to you. We don't share, sell, or publish your data. Aggregated, anonymized stats may be referenced in marketing — never with your name or specifics attached.
How many competitors do you analyze?
Between 3 and 14, depending on your category. For pharmacy we typically check 9; for consumer electronics we cover 12+ marketplaces and brand stores; for baby & kids, 3–5; for supplements, 5. We pick the competitors your customers actually price-compare against — not just the obvious ones.
How big is the report?
Typically 8–12 pages. Executive summary, pricing position, revenue opportunities, brand-by-brand breakdown, category recommendations, exclusives analysis, action plan, methodology.
What happens after I get it?
Nothing, unless you want a conversation. The report is yours. If you find it useful and want continuous monitoring across your full catalogue, we'll talk.