Built for cross-border European retail

One pricing workflow. Every European market.

Monitor competitors across countries, currencies, languages, and channels. Sampo Pricing matches your catalog, explains each opportunity, and automates within your commercial guardrails.

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🇪🇺Monitored across Europe
+ your priority markets
Amazon
24/7
Google Shopping
24/7
Retailer UK
24/7
Marketplace DE
24/7
Store FR
24/7
EUR + GBP · country-level rules

Cross-border pricing creates a coordination problem.

A single catalog behaves differently once local competitors, currencies, taxes, and channels enter the picture.

Every country has a different market

Competitor sets, marketplaces, promotions, and willingness to pay change by country. A single global rule misses those differences.

Translated catalogs break simple matching

Equivalent products appear under local titles, attributes, currencies, and bundles. URL lists and exact-name matching leave large gaps.

More data does not create a decision

Pricing teams need an explainable recommendation with margin guardrails, not another spreadsheet of competitor prices.

Local decisions without fragmented tooling

Configure the competitors, currencies, channels, and commercial guardrails that apply to each market.

Cross-Market Monitoring

Track country-specific retailers, marketplaces, promotions, and availability from one catalog.

Multilingual Product Matching

Match equivalent products across translated titles, local attributes, GTINs, images, and bundles.

EUR & GBP Catalogs

Compare and act across currencies while preserving the price architecture your team sets.

VAT-Aware Inputs

Normalize VAT-inclusive and VAT-exclusive source prices before your team compares them.

Explainable Recommendations

See why a price move is recommended and what it is expected to do to margin and revenue.

Controlled Automation

Apply country, channel, margin, and brand guardrails before any automated price change.

Connect the commerce stack you already use

Start with a store, feed, or API. Expand market by market without rebuilding the pricing workflow.

Salla
SallaNATIVE

Connect regional operations that sell into Europe

Zid
ZidNATIVE

Sync Gulf catalogs alongside European channels

Shopify
Shopify

Sync products, prices, inventory, and approved updates

WooCommerce
WooCommerce

Connect self-hosted catalogs and automate approved changes

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Custom API

Integrate ERP, PIM, headless, or custom commerce stacks

🇪🇺
European channelsMONITORED

Monitor marketplaces, shopping feeds, and local retailers

European market intelligence

Prepare for the moments that reshape demand.

Schedule market-specific monitoring and pricing strategies before promotions begin, then measure what actually happened.

Country-specific competitor sets and pricing rules
Promotion monitoring across stores and marketplaces
Margin floors protected during high-discount periods
Stock and availability signals included in the decision
Post-event impact measured by product and market
Black FridayNovember

Track rapid promotion changes without joining an uncontrolled race to the bottom.

Holiday PeakDecember

Respond to stock-outs, shipping deadlines, and last-minute demand by market.

Winter SalesJanuary

Manage markdown depth and aging stock by country and category.

Spring PromotionsMar–Apr

Compare promotion depth and product availability across priority retailers.

Summer SalesJun–Jul

Clear seasonal inventory while protecting profitable bestsellers.

Back to SchoolAug–Sep

Monitor category-level demand and competitor bundles across markets.

Prime EventsVaries

Track marketplace-led price pressure alongside direct competitors.

Local PeaksCountry-specific

Create custom market calendars for the events that matter to your categories.

Sampo Pricing vs basic price trackers

Move from raw prices to controlled commercial action.

Sampo PricingPrisyncPrice2Spy
Cross-language product matching
Image and attribute-based matching
Country-specific competitor sets
Marketplace and direct-retailer monitoring
VAT-aware source normalization
Multi-currency catalog handlingLimitedLimited
Explainable pricing recommendations
Expected margin and revenue impact
Human-approved automationEUR + GBPManual setupManual setup
Market and channel guardrailsBuilt-in
Shopify and WooCommerce integrationsBuilt-in
Custom API and feed integrationBuilt-in
Multi-country performance measurementComprehensiveLimitedLimited

Global pricing software should still respect the market where each decision is made.

— Sampo Pricing principle

99.95%
Product-match accuracy
24/7
Market monitoring
EUR + GBP
Multi-currency ready

Before Sampo, we used PriceShape to stay on track of competitor prices, but we had constant issues with data accuracy. With Sampo our data quality has improved significantly, and we can finally fully trust the data we have.

PT
Pricing Team
PC systems and components retailer in the UK

Map your European pricing opportunity.

Share your catalog and priority markets. We will show you the competitors, gaps, and decisions worth acting on.

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