What is pricing intelligence?
Pricing intelligence software automatically collects competitor data — prices, stock, promotions, coupon codes, and customer reviews — matches it to your own products, and analyzes it to recommend what you should charge. Instead of a spreadsheet of numbers, you get answers: where you're overpriced, where you're leaving margin on the table, and what to change today.
The full pricing intelligence loop. On autopilot.
From your catalog to concrete pricing actions — six stages, zero spreadsheets.
Connect your store
Salla, Zid, or a simple file upload. Sampo reads your catalog and prices in minutes — no IT project required.
Sampo discovers competitors
The system finds the stores selling your products — marketplaces, D2C sites, regional players. Any store, anywhere.
AI matches every SKU
A 6-stage pipeline — barcode matching, attribute extraction, ML similarity, AI verification — finds and verifies every match automatically.
Data streams in
Prices, stock, promotions, coupon codes, and reviews refresh up to every hour — on self-healing scrapers that never break silently.
The engine analyzes
Every SKU is benchmarked: price position, promo pressure, review gaps, restock windows, and price-change patterns.
You get recommendations
Plain-language AI recommendations, each with the reason and the predicted profit impact. You approve — Sampo tracks the result.
Intelligence starts with the right match.
Compare a 128GB phone to the 256GB variant and every number downstream is wrong. Sampo verifies every match through a 6-stage AI pipeline before a single price reaches your dashboard.
Competitor sites change. Your data never stops.
Every retailer redesigns eventually. Ordinary price trackers break silently — you find out weeks later, from wrong data. Sampo notices within minutes and repairs itself.
Detects redesigns instantly
Sampo continuously validates what it extracts. A layout change, a moved price tag, a renamed field — flagged within minutes, not weeks.
Repairs itself, no humans needed
The system rebuilds its own extraction and validates the output against known-good data before anything reaches your dashboard.
No tickets, no downtime
You never chase a support queue to get a competitor back online. Your data keeps flowing — and keeps being right.
Price trackers stop at prices. Sampo sees the whole shelf.
A competitor at −30% with a coupon code and 4.7 stars is a different threat than one who's out of stock until next week. Pricing intelligence means seeing everything that shapes the buying decision.
Prices & history
Current, historical, and sale prices — the baseline every decision starts from.
Stock levels
Know the moment a competitor runs out — and price into the gap.
Promotions & discounts
Flash sales, bundles, and markdowns — tracked with depth and duration.
Coupon codes
The discounts hiding at checkout — see the price shoppers actually pay.
Reviews & ratings
Rating and review-count gaps that explain who can charge a premium.
Restock estimates
Sampo estimates when out-of-stock competitors return — so you know how long your window lasts.
MAP compliance
See who's advertising below the minimum price you set — with evidence.
Price-change frequency
How often each competitor reprices — spot the aggressive ones and the sleepers.
Analysis that ends in an action, not a chart.
Sampo's engine turns all of that data into pricing recommendations — each in plain language, each with the reason and the predicted impact. You stay in control: review, approve, or automate.
Whey Protein Isolate 2kg
All 6 competitors out of stock — nearest estimated restock in 9 days.
Rose Quartz Facial Roller
No sales in 60+ days and 3 competitors undercut you.
Kids Omega-3 Gummies
Batch expires in 45 days — projected sell-through at current price is 60%.
Price tracking vs. pricing intelligence
Same category on the surface. A different product underneath.
Pricing intelligence, explained
The questions teams ask before switching from tracking to intelligence.
What is pricing intelligence software?
Pricing intelligence software automatically collects competitor data — prices, stock levels, promotions, coupon codes, and reviews — matches it to your own catalog, and analyzes it to recommend pricing actions. Sampo runs this entire loop for you: data refreshes up to every hour, every match is AI-verified, and the output is a set of clear recommendations with predicted profit impact.
How is pricing intelligence different from price tracking?
Price tracking answers one question: what are competitors charging? Pricing intelligence answers the questions that follow — is that a threat, and what should you do about it? Sampo layers verified product matching, market analysis, and AI recommendations on top of the raw data, so you get decisions, not just numbers.
How does Sampo match my products to competitor products?
Through a 6-stage AI pipeline: search and scraping, hard identifier matching (GTIN, MPN, EAN), price sanity filtering, attribute extraction and similarity scoring, ML re-ranking, and LLM verification. It works across languages — including Arabic titles and transliterations — and holds a verified 99.95% accuracy.
What data does Sampo collect beyond prices?
Stock levels, promotions and discounts, coupon codes, customer reviews and ratings, MAP compliance, price-change frequency, and estimated restocking schedules. Pricing decisions depend on the full picture — a competitor's price means something different depending on their stock, their reviews, and the discounts they're running.
What happens when a competitor redesigns their website?
Nothing you'll notice. Sampo's scrapers are self-healing: the system detects the layout change, rebuilds its extraction automatically, and validates the data before it reaches your dashboard. No support tickets, no downtime, no silent data gaps.
Does pricing intelligence work for Arabic stores and MENA marketplaces?
Yes — Sampo is built for MENA. It matches Arabic product titles, tracks regional marketplaces alongside global ones, supports currencies across 7 MENA countries, and integrates natively with Salla and Zid.
Go deeper into each layer
Pricing intelligence is the full loop. Each layer has its own dedicated page.
Competitor Tracking
The data-collection layer: prices, stock, promotions, and discounts across every competitor — always fresh.
Explore competitor trackingPricing Recommendations
Every recommendation type in depth — from undercut alerts to scarcity capture, each with predicted profit impact.
See all recommendation typesMarket Insights
The daily briefing: new competitors, price-war warnings, discount patterns, and opportunities — analyzed every morning.
Explore market insights