Competitor Tracking

Competitor price tracking. Every change, matched to your catalog.

Monitor prices, stock levels, promotions, and discounts across your entire competitive landscape, with 99.95% product matching accuracy and data refreshed up to every hour.

Competitor PricesLive
Sony WH-1000XM5
CompetitorPriceStockΔ 7dMatch
Currys£229.00In Stock+5%100%
Argos£219.00Out0%99.9%
John Lewis£229.00In Stock-2%100%
AO.com£225.00In Stock+3%99.8%
Amazon.co.uk£199.00In Stock+1%100%
Very£229.00In Stock-1%100%

Sound familiar?

These are the problems pricing teams deal with every single day.

Spreadsheet hell

Your team spends hours every morning manually checking competitor websites, copying prices into spreadsheets, and trying to make sense of outdated data.

Wrong product matches

Your current tool matches a 256GB phone to a 128GB variant, or a single item to a 12-pack. One bad match means one bad pricing decision.

Manual URL mapping

You have to find and paste the exact product URL for every single competitor product. With thousands of SKUs, that's weeks of setup, and it breaks when they redesign.

How It Works

Zero setup. Connect your store, we do the rest.

Our 6-stage AI pipeline automatically finds, verifies, and monitors your competitors. Zero IT setup, no manual competitor mapping, and no spreadsheets required.

01

Connect your store

Connect your e-commerce platform in just one click, or simply upload your product data. Setup takes minutes.

02

We discover competitors

Sampo automatically identifies competitor sites selling similar products. We recommend which to track. You can add more anytime.

03

AI matches products

Our pipeline uses GTIN/MPN matching, attribute extraction, ML similarity scoring, and LLM verification to match products with 99.95% accuracy.

04

Prices start flowing

Within 24 hours, you see competitor prices, stock levels, and promotions for every matched product, refreshed up to every hour.

05

Self-healing scraping

When a competitor redesigns their site, our system detects and adapts automatically. No tickets, no downtime, no manual fixes.

06

You make better decisions

See exactly where you stand in the market. Spot opportunities. Get alerts when things change. Act with confidence.

Everything you need to see, at a glance

Four data dimensions, tracked across every competitor, refreshed up to every hour.

Prices

Real-time competitor pricing across every store you track. See current price, historical price, MAP price, and sale price, all in one view.

Lowest
£199
Average
£222
Highest
£249

Stock Levels

Know the moment a competitor goes out of stock, or comes back. Spot opportunities when you're the only one with inventory.

Currys
Argos
John Lewis
Amazon.co.uk
AO.com
Very

Promotions & Discounts

Track every sale, coupon, bundle deal, and flash promotion across competitor stores. See discount amounts, durations, and frequency.

Currys-15% Flash Sale
Argos3 for 2
Amazon.co.ukCoupon: SAVE20

Market Position

See where you rank for every product: cheapest, mid-range, or premium. Track your position over time and spot trends by brand or category.

Your position across 142 products
Lowest 35%
Mid 45%
High 20%
Market Insights

Go beyond raw data. Understand the market.

Sampo doesn't just show you competitor prices. It reveals the patterns behind them. See what's happening across your entire market at a glance.

Price history charts per product and competitor over any time range
Price change frequency: how often each competitor adjusts pricing
Discount patterns: who runs sales, how deep, and how often
Restock patterns: predict when competitors will be back in stock
Price follower detection: know if a competitor is mirroring your moves
Price History30 days
Your price
Market avg
👁️
Price follower detected
Argos matched 12 of your price changes this week
99.95%
Product matching accuracy
6-stage AI pipeline with GTIN, ML, and LLM verification
1 hr
Fastest refresh rate
Daily as standard, up to hourly on Enterprise plans
∞
Any store, anywhere
Marketplaces, D2C sites, regional stores. If it's online, we can track it

How Sampo compares

See exactly where the alternatives fall short.

Sampo PricingPrisyncPrice2SpyPriceShape
Product MatchingFully automaticManual URLsSemi-automaticAuto (error-prone)
Matching Accuracy99.95%N/A (manual)UnverifiedFrequent mismatches
Refresh RateDaily, up to hourly on Enterprise3x / dayEvery 3 hours4x / day
Site CoverageAny site globallyLimited sitesGood coverageGood coverage
Self-Healing ScraperYes, automaticNoNoNo
Pricing RecommendationsDozens of types, AI-drivenNoBasic rules onlyBasic
UI / UXModern, intuitiveDatedComplex, steep curveAverage
10+
Competitors tracked
99.95%
Matching accuracy
5,000+
SKUs tracked

Before Sampo, we used priceshape to stay on track of our competitor prices, but we had constant issues with data accuracy. The most critical ones were related to matching, leading us to make pricing decisions based on faulty data. With Sampo our data quality has improved significantly, and we can finally fully trust the data we have.

PT
Pricing Team
PC Systems & Components Retailer in UK

Competitor price tracking questions

What teams usually ask before replacing manual price checks.

What is competitor price tracking software?

It monitors selected competitor product pages, matches their listings to your catalog, and records price, stock, and promotion changes without relying on manual spreadsheet checks.

How often does Sampo check competitor prices?

Sampo can refresh matched products up to every hour, so your team can react to meaningful changes without spending the day refreshing competitor sites.

Can Sampo match variants and different product titles?

Yes. Sampo matches equivalent products across titles, variants, pack sizes, and mixed-language catalogs, with 99.95% matching accuracy.

Turn tracking data into pricing intelligence →Review price recommendations →Automate approved pricing rules →

Stop checking competitor prices manually.

See how Sampo can track your entire competitive landscape automatically. Book a 30-minute demo.

Start free trial